The people behind Landed Lab

Michael has spent more than fifteen years working in business psychology, organisational assessment and leadership development. Throughout his career, he's designed and delivered recruitment and assessment processes for organisations globally, including PwC, IBM, AstraZeneca, AXA and The Economist Group.

His own route into psychology wasn't straightforward. He failed high school, grew up in an immigrant family and worked his way through university without the opportunities many people take for granted. That experience shaped his belief that potential is everywhere, but opportunity often isn't.

As recruitment became increasingly driven by assessments and automation, he founded Landed Lab to make the knowledge behind those processes accessible to everyone. He is a member of both the British Psychological Society and the Association for Business Psychology.

David is the creator and designer of our diagnostic instruments, driven by a deep passion for understanding human behaviour.

David holds Honours degrees in criminology and psychology, specialising as a psychometrist, and is also an ICF-qualified leadership coach.

His career began in South Africa's correctional services, supporting rehabilitation efforts, parole decisions, and helping long-term offenders find meaning. David later worked as a probation officer in the UK before moving into corporate assessment, spending many years at PwC in senior roles. A highlight of his career was being part of the team that won both the Africa and global PwC Innovation Challenge with a game-based values assessment.

Charlotte brings together the operational side of Landed Lab, leading partnerships, marketing, communications and delivery to keep the business moving forward.

Her career has taken her through leadership roles across the private, public and charitable sectors before founding her own successful business. That experience gives her a practical understanding of how to turn ideas into action, build meaningful partnerships and keep ambitious projects on track.

She believes everyone deserves the opportunity to fulfil their potential, and that the right guidance at the right time can change the direction of someone's career.

Emily has been part of Landed Lab's journey from the very beginning. While applying for internships and early-career roles herself, she experienced how confusing modern recruitment had become. She led campus surveys and focus groups that helped shape the platform.

Shayan leads the strategic and technical development of Landed Lab. Having recently navigated internships, technical interviews and early-career recruitment himself, he's passionate about building technology that makes preparation simpler, more engaging and more effective.

His goal is to create technology that supports people, not replaces them.

Emma leads Landed Lab's community and social presence. Having experienced the uncertainty of entering the job market herself, she creates content that helps people feel informed, supported and more confident.

She believes the best communities aren't built around products. They're built around helping people succeed.